Why Do You Need a Grassroots Program?
The success of any advocacy program depends heavily
on the involvement and support of its grassroots network. Actual
constituents have enormous influence
with their legislators. Therefore, an organized, proactive and strategic
grassroots advocacy program is essential.
Why Use Eye on Washington's Grassroots
- One of Eye on Washington's strengths is its expertise
in organizing, maintaining and growing grassroots efforts. This
includes providing written materials, sample letters, White Papers,
and necessary follow-up with Hill offices. In addition, the important
function of tracking, feedback, and recognition of grassroots
participants is key. Not only should participants be thanked for
their efforts, but they also need to know how their participation
impacted the overall advocacy effort. Eye on Washington provides
- Eye on Washington uses web-based software programs
to extensively track, monitor and follow-up on grassroots efforts.
Such software makes it easier for constituents to participate
in the advocacy program, as well as allow staff to track contacts
made for future use and follow-up. This website will highlight
legislative activities, keep readers abreast of actions on critical
issues, and provide talking points and materials to make lobbying
activities easier for individual members.
- Eye on Washington's professionals keep in constant
communication with client staff and management to ensure that
all participants are apprised of important legislative and regulatory
developments. This is accomplished through, among other channels,
weekly email summaries of developments, a monthly newsletter,
periodic Action Alerts, website postings and updates, and monthly
organization staff meetings - all drafted and arranged by Eye
What Services Will You Receive?
Eye on Washington's Grassroots Management and Maintenance
program is a comprehensive service package that covers all aspects
of your grassroots program. Here are some of the many components
of this program:
- Drafting all Action Alerts, sample letters, and
background papers on important issues for your grassroots advocates
- Maintenance and updating of the grassroots web-based
- Preparing up-to-date status reports on all letters
sent from your organization or company; to whom they were sent;
when they were sent; and hard copies of any of these letters.
- Follow-up with legislator offices receiving constituent
letters to ensure the requested action is taken by the lawmaker.
- Follow-up with all grassroots participants with
both a thank you and an update on what their legislator did in
response to their request.
- End of year summaries of the results and successes
of your grassroots campaign.
It is estimated that out of 600,000 people in any
given congressional district, only 2,500 have any influence with
that particular legislator. Let Eye on Washington help make you
one of these select influential few. This can only be done through
grassroots mobilization and motivation.
For an example of a grassroots web site managed and
directed by Eye on Washington, go to www.capwiz.com/few .